Jelly Legs Gin

When the Bubbles Burst: What the Gin to My Tonic Collapse Means for Small Gin Brands

The world of craft gin is vibrant, passionate, and fiercely independent. It’s built by people who pour their hearts into every bottle - often quite literally - and it thrives on community spirit. So when a major player like The Gin to My Tonic festival suddenly collapses, it doesn’t just cancel an event. It pulls the rug from under dozens of small, independent brands working hard to stay afloat in a competitive industry.